mālama - "to care for"

 The ancient Hawaiian concept of mālama ("to care for") which encourages visitors to give back to the environment and local communities through activities like habitat restoration, beach cleanups or food provision. But Mālama goes beyond eco-tourism: it's about leaving a place better than you found it. And after seeking out these experiences during a three-week stay, we found mālama not only improves Hawaii, it also made our time there much more meaningful.

https://www.bbc.com/travel/article/20250331-the-word-embodying-the-spirit-of-hawaii