FACE ATTACK in indirect accusation Face as a term in the theory of politeness means a reputational status of the recipient of the message. FACE ATTACK in the example below illustrates ignorance, arrogance and bad manners – something our officials are notorious for. Russian forces invaded our country more than seven years ago -- an illegal act that the international community has yet to succeed in reversing. https://edition.cnn.com/2021/04/21/opinions/ukraine-russia-op-ed/index.html