Usually hate speech is denounced by the so called civilized world. But in case of Russia it rejects the self-imposed civil restrictions and offer the most brazen face-attack equivalent to physical violence uncontrolled by any rules of pugilistic events.

Ruscism, also known as Rashism, Russism, or Russian fascism, is a term used by a number of scholars, politicians and publicists to describe the political ideology and social practices of the Russian state in the late 20th and early 21st centuries, and especially during the rule of Vladimir Putin. "Ruscism" and "Russism" are portmanteaus combining the words 'Russian' and 'fascism'; "Rashism" is a rough transcription of the Russian and Ukrainian equivalent (also a portmanteau). It is also used to refer to the ideology of Russian military expansionism, and has been used as a label to describe an undemocratic system and nationality cult mixed with ultranationalism and a cult of personality. That transformation was described as based on the ideas of the "special civilizational mission" of the Russians, such as Moscow as the third Rome and expansionism, which manifests itself in anti-Westernism and supports regaining former lands by conquest. The term "Rashist" is also widely used by Ukrainian officials and media to more generally identify members of the Russian Armed Forces and supporters of Russian military aggression against Ukraine.